FORCE: Data-Driven Social Strategy to Reach and Activate Key Audiences

To deepen its impact and better serve its diverse community, FORCE engaged our team to conduct a comprehensive social media and audience engagement assessment. Through original surveys, audience segmentation, and platform-specific behavioral analysis, we uncovered where FORCE’s core audiences were already engaging—and where critical gaps remained. Insights revealed that while FORCE’s followers overwhelmingly value trustworthy, research-based information, engagement patterns varied significantly across channels. Instagram followers, for example, were most often newly diagnosed and seeking clear next steps, while Facebook followers were more likely to be managing ongoing care or offering support to others.

Using this data, we developed detailed audience personas—including newly diagnosed “previvors,” long-term survivors, healthcare providers, and community advocates—and mapped each group’s preferred content types, platforms, and engagement drivers. This actionable framework helped FORCE sharpen its messaging, target key growth areas (like TikTok and LinkedIn), and ensure underrepresented groups—including men, younger women, and marginalized communities—were no longer overlooked in outreach. By grounding social strategy in community insights, FORCE is now better positioned to expand its reach, deepen trust, and connect more meaningfully with the people it exists to serve.