Who We Are


Chief Content Officer

Juliet Glassroth is an accomplished communications professional with 25 years’ experience in advocacy, branding, content development, and messaging. She has developed a specific expertise for translating complex concepts to reach and resonate with target stakeholder audiences. Prior to starting her own consultancy, Juliet served as the Director of Communications for Friends of the Global Fight Against AIDS, Tuberculosis and Malaria where she devised and implemented programs to increase awareness of the Global Fund among U.S. decision makers. She began her career by working in multiple global public relations agencies including Hill & Knowlton and Ruder Finn. Her experience also includes senior communications roles at professional services firms Deloitte and PricewatershouseCoopers.


Content Director

Lacey is a writer and researcher who joined the Glassroth Creative Strategies team in early 2019. Her writing has appeared in more than a dozen publications, including Reuters, Scientific American, YouthToday, Greentech Media and E&E News. Lacey is a graduate of Columbia Journalism School, where she studied magazine writing and science reporting. Her background in journalism has served her well at Glassroth Creative Strategies, where she frequently conducts document reviews, embarks on extensive research, and interviews subject matter experts on a variety of technical topics.


Creative Content Designer

Liz is a professional illustrator and graphic designer at GCS. She has experience designing reports, brochures, infographics, web content, logos, event fliers and advertisements for a variety of clients. Liz is proficient in Adobe Suite, including Photoshop, Illustrator, and InDesign. She studied color theory, layout and design, and typography at the University of Georgia, where she earned a BFA in Scientific Illustration. Examples of her work can be found at www.lizsiskillustration.com.


Content Channel Strategist

Amber has been a marketing and public relations professional for over 25 years. She began her career as a communications specialist at US News & World Report in Washington, D.C., promoting the content of the magazine and executing special events. Following US News, she worked at two international public affairs firms, Hill and Knowlton and Ruder Finn, managing internal and external communications outreach for clients including GlaxoSmithKline, Benjamin Moore, and Johnson & Johnson. She also has extensive experience in the non-profit sector, having served as communications director for the National Women’s Health Resource Center, the Alliance for Aging Research and the American Academy of HIV Medicine. She is an expert in the areas of strategic messaging, traditional and social media relations, and community outreach.


Social Media Content

Gail brings nearly three decades of experience in integrated communications, journalism, social media, and public relations, representing corporations, small businesses, nonprofits, and government agencies both locally and nationally. As a public-relations strategist, editorial coordinator, and content creator, Gail provides organizational development insight, branding guidance, and culturally competent content services. She is a former contributing editor of BusinessWeek, editor of Executive Female, and managing editor of DiversityInc. She served as media relations manager for the International Society of Diversity and Inclusion Professionals, the first global comprehensive association for individuals with diversity and inclusion job responsibilities across public and private sectors. Most recently, she was media relations consultant for the American Conference on Diversity, a social justice organization.