The HIV prevention pipeline has never been stronger. Innovations like long-acting injectables, the dapivirine vaginal ring, and promising implants are radically transforming how we protect individuals and communities from HIV. Despite this progress, guidance issued by the Trump Administration in early 2025 threatening to undo hard-won gains by terminating HIV prevention programs essential to ending the epidemic as a global public health threat.
On behalf of the Global AIDS Policy Partnership, Glassroth Creative Strategies developed a digital campaign to highlight the importance of HIV prevention. The campaign included:
- A website landing page
- Comprehensive social media content
- An advertising campaign in Politico intended to reach the core audience of Members of Congress and their staff
