Guidance From Lacey, Content Director at GCS We live in a highly visual world — people are drawn to sights that catch their eye, evoke emotion, or inspire curiosity. Now that most of us carry a camera in our pockets, it’s also more difficult than ever to stand out in the sea of visual content. […]
Which do you need more? Earlier this year, our team responded to a flurry of RFPs (request for proposal). The needs of the prospective clients ran the gamut: from comprehensive strategic communications planning to tactical, This got me thinking: what services are we most well suited to deliver for clients, strategic or tactical? My answer: […]
How would you describe your background? I am a designer and scientific illustrator specializing in branding, infographics, diagrams, and natural science illustrations. What drew you to working in communications? I was interested in helping clients communicate their research/mission through compelling visuals. What kind of professional projects do you most enjoy working on and why? My […]
By Amanda, GCS Content Manager Zoomers (members of Gen Z, born between 1997 and 2012) are perhaps best known for their passion toward worthwhile causes, use of popular slang, and, regrettably, the baffling decision to bring low-rise jeans back into fashion. But this generation is also more likely than others to be active on social […]