With roots in both traditional public relations agencies as well as journalism, our team members understand both sides of the pitching paradigm, making us very effective in implementing a successful earned media strategy.
From more traditional mediums, such as print and radio, to unique digital campaigns, the Glassroth Creative Strategy team pairs creativity with cost efficiency to help clients get the most return on often limited advertising budgets.
The best way to address a crisis scenario is to plan for it ahead of time. Our team has created thoughtful, detailed crisis communications plans that allow clients to always be ready without ever having to be panicked. Of course, there are always moments that no one can foresee. We’ve helped many clients turn a crisis into an opportunity – navigating through turbulent communications waters and, ultimately, making it through with an elevated reputation.
Our web programming partners have extensive experience building and maintaining web sites and tools of all shapes and sizes. We help organizations create and renew a presence on the web by building eye-catching, purpose-driven web sites that share organizational stories online. With our web development partner, we are able to create custom web tools and business systems that improve data management and internal processes.
We provide soup-to-nuts planning and implementation – including marketing, driving attendance, signage, media coverage, on-site support, and photography services – for events of all sizes.
Promotions, events, and materials – our team can produce a holistic package designed to work together, cohesively, to drive business objectives.
With over 25 years of media planning and buying experience, our advertising partners are skilled in the art of negotiation and strategic media planning, enabling clients to meet and surpass their campaign goals. Capabilities include researching, strategizing, and planning integrated campaigns across all mediums, including video, audio, digital, print, and out-of-home. With this expertise on hand, we are able to build and execute programs that help meet and exceed growth goals across all facets of business.